Who we are

Empowering Growth Across Markets.

InPhil Market Entry and Business Inc. helps overseas SMEs, brands, franchisors, and investors understand, enter, and grow in the Philippine market.

Who we are

From first exploration to a growing presence

We also help Philippine brands scale nationwide, and help both Philippine and international brands expand into international markets.

We combine market research, business matching, franchise development, market-entry coordination, and brand and franchise marketing to move clients from initial market exploration to an established and growing presence.

Our approach

Commercial-first

01
Understand the opportunity.
02
Identify the right market relationships and entry strategy.
03
Coordinate the local requirements needed to establish and grow the business.

Leadership

The team behind InPhil

InPhil's leadership team is newly formed, and its strength is in how it is built. Each leader heads a different part of market entry: franchising and business development, joint ventures and corporate finance, and brand and digital marketing. Together, the team brings more than 65 years of combined experience, covering each stage a brand goes through from entry to expansion.

Jonathan Dolotallas

President & Managing Director

Jonathan brings over 15 years of experience in brand development, advertising, and digital marketing, with expertise in AI integration programs and tech-enabled solutions. He has produced campaigns for leading global and local brands across different industries, including global brands such as FedEx, Samsung, and Ajinomoto in partnership with local agencies, and local brands such as the Asian Institute of Management, ABS-CBN, and Premiere Cafe & Lounge at SM Mall of Asia. As Founder and CEO of Goodtake Digital Marketing Solutions, he brings this experience to InPhil's brand marketing, franchise marketing, and digital campaigns, helping brands launch and grow in new markets.

Marvin Da Silva

Director, Franchise Growth & Business Development

Certified Franchise Executive (CFE)

A Certified Franchise Executive (CFE) with an MBA from Ateneo de Manila University, Marvin brings over 30 years of experience in business development and franchising, and has been a franchisee himself. He headed the international division of Potato Corner and served as Chief Business Development Officer of Avocadoria, a franchise brand with outlets in the Philippines and international markets. His network of brands, franchise operators, and business contacts spans local and international markets.

Joel Perez

Director, Joint Ventures & Corporate Finance

Joel brings over 20 years of experience in joint-venture matching and structuring, corporate finance, corporate compliance, and business establishment. He is President and Managing Director of FPD Global Integrated Services Inc, which manages a portfolio of boutique hotels across Luzon and the Visayas, and co-founder and Finance Director of Mamonaku Kohi Tokyo Specialty Coffee, a brand growing through franchising. He holds a BS in Management Engineering from Ateneo de Manila University.

Cross-border opportunities

Inbound and outbound, across Southeast Asia

Our partners are franchise and market entry advisory firms in their home markets. Each one helps InPhil brands enter its market, and in return, InPhil is its partner for the Philippines.

Thailand
Vietnam
Malaysia
Singapore

OutboundPhilippine brands enter international markets.

InboundPartner brands enter the Philippines.

Market Entry Studies

Market entry studies and entry models for each target market.

Investor and Partner Matching

Screened investors, investor roadshows, and business matching events.

Registration and Compliance

Franchise registration and disclosure, trademark registration, agreements, and manuals.

Launch and Localization

Negotiation, localization, franchisee recruitment, and launch.